Mai 27, 2016

About Tristan

Tristan StartupRally

I have 15 years of experience in the creative, marketing and online business.
I started in the design business which leads me, with the upcoming internet, to user interface design and the IBM e-business Innovation Center. After leading the design team as Art Director for a couple of years, I specialized in online business, customer experience, online marketing and social media strategy. As Managing Consultant and Creative Director I led online strategy and customer experience engagements and acted as project manager for international online projects in many industries.

After more than 10 years in digital consulting, I moved into IBM’s marketing organization. There I was leading IBM’s Ecosystem Development Marketing in Germany, Austria and Switzerland.

I launched IBM’s startup program “IBM Global Entrepreneur” in Germany and introduced the “IBM Bluemix” Cloud Platform with focus on ISVs, startups, developers and academia.

Beginning of 2015, I became European Leader of IBM’s Digital Cities Program within the european IBM Cloud Ecosystem Development organization.

Since april 2016, after IBM’s acquisition of ecx.io, I moved into the new role ‚Sales Integration Executive‘ within IBM’s Digital Agency Unit, IBM Interactive Experience in Europe.

After more than 5 years in the startup ecosystem, I have the startup virus and cannot live without it.
Therefore I reactivated the idea of an pitching and cooking event, which came to my mind after some glasses of wine with Dirk Freise of Shortcut Ventures, during IBM SmartCamp in Vienna 2013.

5by5.kitchen is independent from my IBM job and a totally private initiative.